Founded in Florence in 1860 as a workshop, store, and watchmaking school, Panerai has long supplied precision measuring instruments to the Italian Navy’s specialized diving units.

Originally designed for underwater use, Panerai watches are renowned for their unparalleled legibility and luminosity in the dark. Acquired by the Richemont Group in 1997, the brand established its presence in the international market.

Today, Panerai develops and manufactures watch movements and timepieces at its production center in Neuchâtel, combining Italian design and history with Swiss watchmaking.